"Pristine roadless forests provide an environment where all who engage in outdoor activities, including Ruff Wear employees and their dogs, can venture out to recharge and recreate. Loss of these valuable resources sets up a domino effect where businesses, local economies and you and I will have to endure undesirable consequences. Sure, there is the negative financial impact on outdoor businesses to consider. More importantly there is the question of what kind of quality experience can our forests offer if the destructive US Forest Service proposals in roadless lands are allowed to move forward?" - Patrick Kruse, founder of Ruff Wear, 2006